Capitalizing on Demographic Trends:
Aging Baby Boomers
Nan Andrews Amish, MBA, CLU
America's workplace is aging, and many experts have suggested
this is a problem. With aging workers, healthcare costs
can be significantly higher than for younger workers.
Healthcare costs are rated by age, and by claims experience.
While older workers tend not to have more claims than
younger workers, when they do get sick or injured, they
do not bounce back as quickly. When a company's average
age rises, their healthcare costs rise as a consequence.
It has been suggested by benefit consultants that these
high healthcare costs can:
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eat into a company's bottom-line
-
force companies to cut benefits
-
increase costs of doing business.
Obviously, no CFO or VP of HR would be interested in
contributing to any of these dire predictions.
Yet these predictions look at benefits in a vacuum. They
suggest that other elements of the talent picture are
fixed, which of course, they are not.
In most cases, older workers:
-
have better skills and more experience
than younger workers
-
are often better networked within an
organization, especially if they have been at the same
company or in the same industry for a number of years
-
tend to have better work habits than
younger workers and are better prepared to manage a
crisis
-
-
have considerably lower turnover
-
have greater maturity which results
in less inappropriate risk taking and better management
judgment
-
are just plain more productive than
their younger counterparts.
And while older, more experienced workers tend to earn
more than newer workers, often the differential is small.
Sometimes older workers who have not been promoted rapidly
actually make less than their younger counterparts doing
the same job function.
All of these attributes tend to mean that older workers
are a good talent value for their salary dollar.
If an older worker is more productive and more effective,
per dollar, if the healthcare costs are somewhat more,
it may still be a good deal. In fact it usually is. That
means that rather than eating into the bottom line, the
older worker is contributing to it faster than his newer,
greener counterpart. Older workers need to only be 8%
more productive than their newer counterparts to justify
the increased cost of the benefits.
In some cases older workers are 50% more productive than
their newer counterparts, simply because they know the
people to help them get the job done faster.
So, when you hear benefit consultants lamenting the cost
of older workers' benefits, and suggesting that older
workers are costly, you may choose to think again. In
many cases they are a bargain, in spite of their benefit
costs.
Consider the following before taking any drastic workforce
measures.
Predictions of widespread worker shortages as a result
of baby boomers retiring are overstated. Many baby
boomers will continue working past the age of 65. Some
will work because they do not have enough resources to
comfortably retire. This may be because they did not plan
well, or because downsizing, outsourcing or divorce put
a hole in their best laid plans. Others will continue
to work, or create new careers after retiring from their
primary career, because they love work so much, they cannot
imagine a life without contributing something and cannot
imagine a life without the stimulation a working environment
provides.
The outsourcing trend will continue. We have a
global market for labor. Any skill that can be taught
that goes into any product or service which can be exported,
will be exported. Both the labor and the product. Outsourced
jobs will not come back to this country. This means that
the projected labor shortage may not be as large as predicted
either. This also will mean that our labor needs to be
incredibly productive, and sometimes older workers are
just that.
Age discrimination is unfortunately high in the workplace.
As a result, aging baby boomers are very loyal to employers
who work with them in creating flexible ways to continue
to work, as they age. Older workers tend to fall into
two groups. The first group has risen quickly in the organization
or industry to executive positions. The second group has
not. The first group can call their own shots. The second
group is more vulnerable to age discrimination and downsizing.
This second group will be extremely loyal to employers
that give the opportunity to contribute their skills in
a position they enjoy doing. They may not be ambitious,
but they want to contribute. When there is a crisis, and
an effort above and beyond the call of duty is required,
these loyal employees not only do the majority of the
ordinary daily tasks of the business, but they also go
the extra mile, because they are loyal. Newer ambitious
workers will jump ship for a better opportunity quickly,
wasting your investment in their development.
Older workers acutely aware of age discrimination may
tend to be more tolerant of less aggressive career paths
of flatter organizations, in exchange for respect and
that all so coveted group health insurance. Because they
are more aware than their younger counterparts of the
costs of purchasing individual coverage, which is often
twice the cost of group coverage, even if the individual
would pay the entire costs, simply because groups have
negotiating power and group underwriting. Individuals
have neither, so pay a premium.
With potential shortages of certain groups of skilled
labor, as baby boomers retire, it is effective HR practice
to work with aging baby boomers rather than attempting
to get rid of them because of their healthcare costs.
One of the areas of shortage will be management expertise.
Over the past 20 years, many of the middle management
jobs which provided hands-on management skill growth have
been eliminated. Much of the management expertise today
resides with specialty consulting and IT companies. Ironically,
older workers tend to have the maturity to have developed
management expertise just by living and trial and error.
Their expertise can be put to good work. They can quickly
fill management worker shortages especially in companies
with which they are already familiar. Part-time work can
be a win-win, with the ability to leverage industry and
leadership expertise, while allowing them to work less,
as their energy is no longer up for 24/7 schedules. Jobs
can be shared and benefit costs split, or benefits can
be voluntary, contribution based.
So, the next time you see a report from a benefits consultant
suggesting that older workers are not cost efficient because
their benefit costs are too high, think again. Next time
you see a report suggesting that older workers should
be outsourced because benefit costs are too high, reconsider.
And next time you get a bill from your health insurer,
where the annual cost of the group has gone up by 10,
20, 30, maybe even 40%, allegedly because of the group
make-up with too many workers who graduated from 30s to
40s, or from 40s to 50s (since insurers tend to age rate
in bands of years) consider that even if healthcare costs
are rising, what other productivity are you losing if
you abandon your older workers. Even if healthcare costs
are 15% of your organization's total P & L, and went up
40% in the past period, there are still many other elements
of productivity that even that cost out. . Leverage your
older workers. They are one of the best bargains you have.
(1237 words) Copyright © 2005-2008 Nan Andrews Amish. All
rights reserved.
Permission to reprint this article is granted, provided original
author is given credit, and contact information and mini bio
are provided as follows:
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Author: Nan Andrews Amish, MBA, CLU
Big Picture Healthcare
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Nan Andrews Amish is a management consultant,
facilitator and speaker with expertise in healthcare
economics and market research. Nan Andrews Amish
and Big Picture Healthcare offer facilitation,
member surveys, management assessments, tools,
workshops and keynote addresses to help associations,
leaders and teams increase their effectiveness
by seeing the Big Picture Perspective.
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The Big Woman with the Big Picture Perspective.
phone: 650 560-9800 toll-free 800 858-1750
www.bigpicturehealthcare.com
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