Trend #1: Aging Baby Boomers
There are 81 million baby boomers, in their late
40s, 50s rapidly approaching their 60s.
This is the most active generation to reach their
sixties yet. They think young, they want to look
young.
Many have the resources to look young, so why not?
They color their hair, improve their sexual performance.
Of course they are interested in beauty and their
skin.
Trend #2: Healthcare Economics is Broken
Secondly, there is the fact that healthcare economics
is broken.
Physicians are seeking new ways to keep their revenues
high.
Their bread and butter businesses are not particularly
profitable.
Botox, plastic surgery, laser procedures are financially
and esthetically attractive!
Teen girls seek breast enhancements for graduation
presents.
Their moms seek liposuction, botox, and breast enhancements:
their fountain of youth.
Vanity and age reduction business is cash business,
not insurance business.
Plastic surgery business comes in fast, comes in
clean. Visa, Discover, American Express.
For diseases and injury there are HMOs, insurance.
For everything else there is Master Card.
Trend #3: We are youth oriented Material Girls
(and Boys) at heart
Baby boomers are concerned about aging.
Gen-Xers are material girls, they have affluence,
and they plan to spend it on themselves.
Staying young is key to personal and career success.
Youth rocks.
Trend # 4: High Interest in Healthcare and Wellness
Fourth, there is a genuine interest in a variety
of approaches to wellness. The Internet and the
media have increased awareness about a wide variety
of approaches to health, fitness and wellness. No
longer do experts alone rule.
People are savvy consumers. They do research on
the Internet. Wellness and health are the second
most Internet queried subjects, following only pornography.
They find their own answers, then follow them up.
Baby boomer women are high users of alternative
and complementary medicine, regardless of their
doctor's approval.
They are consumers of everything from organic produce
to little known cancer treatments and beauty regimens.
They are as informed as their medical providers,
in many cases more so. They expect expertise. They
search it out.
Trend #5: New Product Revenues of Consumer Product
Companies have Slowed
Fifth, skin care and consumer products have slowed
growth.
They always are seeking new products, new excitement.
What better opportunity than baby boomers seeking
the fountain of youth and Gen-Xers with money to
burn?
Trend #6: New Technologies, New Science
We know the skin is the major organ in keeping
the body healthy.
With nicotine and birth control patches, we have
publicized transdermal capabilities.
The skin absorbs toxins and nutrients whose molecules
are small enough to penetrate the skin's protective
barrier.
Science now designs nutrients to have small molecules
so they can be transported via the skin, skipping
the stomach's acidic environment. Antioxidants,
vitamins, minerals, pentapeptides can all be sent
to revitalize the skin from the skin.
Beauty is more than skin deep, skin is the door
to beauty!
Create products that can nourish the skin and can
be absorbed through the skin, and people get excited.
The trends intersect, making beauty and skin treatments
in particular big!
