Top Advances for Women's Health 2005
Nan Andrews Amish, MBA, CLU
Every year, we gain new knowledge about medicine, disease
management and women's health. 2005 brought more biotech
to market, and more choices for aging baby boomers. Here
are the top 3 advances for woman's health in 2005.
(1.) Medical discoveries linked to biotech, genomics
and protein synthesis offer large benefits to women's
health. (The down side is very few of us have $20,000
a month for these drugs, when they come to market. Better
be a high paying executive or a government employee, or
these treatments may be out of reach).
(2.) Thermography, as both a diagnostic technique
and a pain relief protocol, also is great news for women
(early detection of cancers, as well as powerful pain
relief even for those with neurological damage). (The
downside is very few of these machines exist; they are
especially scarce in rural areas. Mammography interests
also downplay their role in breast cancer detection.)
(3.) The year's best health news may not be a health protocol
at all. It may be Health Savings Accounts (HSAs).
While the idea behind HSAs is to decrease insurance payouts,
and to shift risk to employee/customers from insurer/plans
the great thing about HSAs is that you make decisions
that are independent of insurance or plan restrictions.
Insurers for decades have been traditional and conservative
in terms of what they choose to cover. This has not been
in the best interest of women, since much of traditional
medical practice was designed by and for men, and not
optimized for women.
When women opt out of traditional health insurance plans,
or opt for high deductible plans, they regain control
of their health choices. They no longer choose a treatment
because it is covered by their insurance; they can choose
a treatment because it is the right treatment for their
health and family history. Yes, they will pay for it.
But it sets women free.
So, for example, a woman who has a backache and believes
that Reiki (energetic healing) may be more appropriate
than Vicodin (pain killing Rx) will choose Reiki because
both are below the deductible levels. A woman who thinks
thermography makes more sense than mammography will seek
out thermographic imaging, when in the past, only mammography
was paid for by insurance. And a woman who feels that
chiropractic or psychiatry may not be complete after just
6 visits will make the decisions that feel right for her,
not be driven by policy visit maximums.
In short, HSAs do exactly what policy makers hoped they
would do, they make people more involved in their own
healthcare decision making. In the process, though, a
very profound paradigm shift is occurring. Physicians
used to a culture of patient compliance will need to be
more patient and customer focused, because patients are
now in the driver's seat. They will no longer be limited
by the restrictions of their plans. And rather than making
decisions in cost effective ways prescribed by policy
makers and insurers, they will take matters into their
own hands. Driven by Internet research, and relationships
with their own bodies, they will make new decisions, radical
decisions, often highly cost effective decisions, but
decisions with a new female paradigm of health and wellness,
not so focused on disease management.
(540 words) Copyright © 2005-2008 Nan Andrews Amish. All
rights reserved.
Permission to reprint this article is granted, provided original
author is given credit, and contact information and mini bio
are provided as follows:
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Author: Nan Andrews Amish, MBA, CLU
Big Picture Healthcare
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Nan Andrews Amish is a management consultant,
facilitator and speaker with expertise in healthcare
economics and market research. Nan Andrews Amish
and Big Picture Healthcare offer facilitation,
member surveys, management assessments, tools,
workshops and keynote addresses to help associations,
leaders and teams increase their effectiveness
by seeing the Big Picture Perspective.
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The Big Woman with the Big Picture Perspective.
phone: 650 560-9800 toll-free 800 858-1750
www.bigpicturehealthcare.com
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